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How frAIgrant is revolutionising the future of perfume search

From the ground up, there is an assumption that perfumes have to be smelled before a purchase decision is made for a particular perfume of one's choice. But what if the future looks different?

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Perfume Guide: Which perfume for which occasion?

Perfumes are not just for daily wear but can also be the perfect finishing touch for special occasions. Just as different fragrances can be more appropriate for different seasons, certain perfumes can be better suited for specific occasions. In this blog post, we'll explore perfume occasions and how you can choose the perfect fragrance for your next event.

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Why the current search for a perfume is problematic

The status quo of a perfume purchase: Either someone you trust recommends a perfume or you try the perfume first. In the first scenario, it's either a friend or relative whose opinion you value and make a buying decision based on that. Sometimes you go back to the shop to test the perfume, just to be on the safe side.

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Finding the perfect perfume - a guide

Perfume finders have become increasingly popular recently as they offer a way to find the ideal scent for you. Although these tools can be incredibly useful, they should not be used as the only method of discovering the right fragrance - yet.

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The Art of Perfume Layering: How to Create Your Own Unique Fragrance Profile

Perfumes are known to be very mixed and if you look for one, you will always find a fragrance that exactly matches your own ideas. No matter what season, no matter what gender and no matter what fragrance you're looking for, you'll always find it. With perfume layering, however, you can take the next step.

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Perfume Guide: Perfume notes, families and concentrations

The topics of perfumes and fragrances are complex. That is no secret. From fragrance notes to the fragrance pyramid to perfume concentrations, there is a lot of information and expertise that can quickly become complicated for laypeople. That's why you'll find a compact overview of perfume knowledge in this article, so that your next perfume purchase doesn't come with any nasty surprises.

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Perfume Guide: Which perfumes are suitable for which seasons

Perfumes are a fantastic way to express your personality and enhance your style. But did you know that the change of seasons can affect which fragrances are best?

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The Rise of Niche Fragrances: Exploring the World of Exclusive and Unconventional Scents

Let's delve into the world of niche fragrances and explore what makes them so appealing to perfume aficionados.

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The Perfume Pyramid: Unraveling the Layers of Fragrance Development

When we think of perfumes, we often picture a beautiful bottle filled with an enchanting aroma that captivates our senses. But have you ever wondered how these mesmerizing scents come to life?